Reviews, pages and links: the three things that still decide who shows up first near you.
Pela equipe Observia
Local search still comes down to three things: reviews, pages and links. The tactics change; the three don't.
Reviews
Volume, freshness and replies. A steady five reviews a month beats fifty in one week, and every reply is a small signal that someone is home.
Pages
One page per service and per area you actually serve, written for people, with real photos and real prices.
- Name, address and phone the same everywhere
- Opening hours kept current, including holidays
- Photos from the real location, updated monthly
Links
Local links count more than big ones: the chamber of commerce, a nearby school, the paper that covered your opening.
The map pack rewards businesses that look busy, because busy businesses are usually good ones.
